Concept:
To acquire tens of thousands of new clients, retain them long-term, and significantly increase profit — you must do something different.
You must not only provide fintech solutions and financial services, but become a “savior.”
Acquiring new clients in the tens of thousands, from whom significant profit can be generated sustainably, is possible from the micro-enterprise sector.
This micro sector is so large that in the EU, for every 100 people there are ~7 micro businesses.
You must target them — but NOT with financial products.
Because for micros:
- it is not understandable
- even if they understand it → there are cheaper, better products than yours
- it almost does not matter where they bank → differences are negligible
From a financial product perspective, the market is frozen.
You cannot move masses of micro-businesses with financial products.
To increase profit, you must not only connect to micros through financial products — you must turn them into your limb and monetize every business activity they perform.
If you achieve this, the USD 6,2+ million / year / 1000 micros profit target becomes achievable
If you want to acquire micro clients in the tens of thousands, you must solve a real problem.
The real problem of micros is digitalization.
They need it, but:
- they do not understand it
- they do not have USD 30,000 – 300,000 for it
- therefore they are uncompetitive and struggling
If you give them USD 30k – 300k worth of value for free, and solve their everyday pain - they understand that.
Because of this:
- they will line up to bank with you
- they cannot leave → because they cannot take the system with them
- you can not only charge higher banking fees
- but monetize multiple parts of their operation → multiplying profit per client
Ordware
has packaged the digitalization micros need into a single cloud-based system. From POS workflows to ordering applications — everything in one system.